I suppose the VCSFA has become to many coffee shop franchisors in Vancouver the proverbial thorn in their side. Word is getting out that we exist and that our purpose is to educate the public about franchising – coffee shop franchising to be specific – and that the relationship between the franchisor and franchisee must be one of both give and take. It must be one of both speaking and listening. It must be one of democracy and fairness.
This video is painful to watch because its creator was obviously part of a franchise where such necessary components of the relationships were absent. During the video the characters gave reference to a website that we had not yet stumbled upon – WikidFranchise.org – the ‘wikileaks of franchising‘ it seems.
We have not verified yet the quality or accuracy of the posts found within, but it is certainly a goldmine of ‘internet information’ that may contain truthful information posted anonymously – a franchisor’s worst nightmare and a great blessing for the purchaser of a franchise.
Call us old fashioned, but we still really believe that the franchise model could be a very profitable and amicable one. There are surely such franchises out there. Until they are all superb in their business dealings, it is necessary for organizations like ours to make sure that the public is aware of what’s out there.