Blenz the Canadian Coffee Company LTD has sold their corporate training centre at Library Square to a new franchisee. A sign reading “This location has new owners! We look forward to serving you!” was posted on the window.
This location was a very useful component to the Blenz brand and had been the location used not only for giving new franchisees (owners) a chance to train with the public before running their own stores, but also for hosting events such as ‘That Barista Thing’. They also used the location to do dry runs on new products and get feedback from customers.
This location has a challenging history as it was reportedly owned by a franchisee before Blenz took over the location from the upset owner.
Adding to the story of the sudden recent change of hands of this prestigious location is the simultaneous erection of a dividing wall between what was the ‘training side’ (left) and the ‘customer side’ (right) as shown in the this photo:
This most serious corporate decision begs the following questions:
- Where will new franchisees in the Blenz chain get trained moving forward and how will this affect the quality of the training?
- Has Blenz protected the current owner of this Library Square location from a potentially competing business opening right next store? There is not hint of what kind of business will be moving in to the former training space. What if it turned out to be another coffee shop or tea shop?
- Why did Blenz sell this location? Did the city of Vancouver charge too much rent? Our reports show that lease rates in Library Square are some of the most manageable in the city. There are fewer locations with such a captive audience as library square.
This seemingly silent transaction should prompt franchisees and all stakeholders involved with Blenz the Canadian Coffee Company LTD to be on high alert if this decision was indeed not explained in advance.
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