Vera’s Burger Shack: The Dawn of a Burger Empire?

Part 1 in a 4 Part Series

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According to local folklore and Vera’s Burger Shack’s own PR machine, Vera’s got its start back in 1977 when a lady named Vera Hockfelder opened a seasonal burger stand in West Vancouver and gained a cult following by preparing hand pressed burgers with secret seasoning spice.In 2000, Vera sold out the West Vancouver burger stand to Gerald Tritt who brought in local sports star Noah Cantor a year later to help him open the first year round location in Kitsilano. In the following years, Gerald & Noah opened locations on Denman and another on Davie St in downtown Vancouver. By the second half of the 2000s, Gerald and Noah were selling new franchised locations on Commercial Drive and Main St to a longtime employee and the Denman and Davie locations to other franchisees eager to jump into the burger craze.

By the time of the 2010 winter olympics, Vera’s had 16 locations and all seemed well with Vera’s empire. Its founders had been voted in as members of the top 40 under 40 in Business in Vancouver (BIV) and had been offered a buy out in excess of 3 million dollars. Its founders refused the offer on the basis that the “sky was the limit” in terms of growth and that a 1000 store franchise was in their sights.

However, the franchise’s growth had been fueled by the stimulus spending associated with the Olympic infrastructure and the burger craze sweeping North Amercia As the Olympic construction ended at the same time as the discretionary spending habits of a lot of Vera’s burger fans. The Vancouver economy was about to get a whole lot tighter and the business model that Vera’s operated with in the late 2000s began to stumble with the founders’ former golden touch beginning to rust at the edges.

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Next in 4 Part Series: Shortcomings in the Vera’s Burgershack Franchise System

Vancouver Franchise 1-800-Got-Junk? Celebrates 25 birthday

Anyone interested in the franchising business model, especially in the Vancouver area, should take keen interest in this article written about the history and success of the famous junk company 1-800-Got-Junk?, and not just because it was birthed here.

For the entrepreneurs, the most intriguing part of the article will be the David and Goliath aspect of how Brian Scudamore put his own challenges aside and courageously went the road less travelled.  For the person who tried this path and lost for whatever reason, there is a deep-rooted, heart-warming and tear-jerking sense of ‘way to go, kid’ – like how you feel when the underdog hits the home run in a movie.  It is usually followed by a kind of depressing feeling as we think about how much money we lost trying to travel a similar road (or even roads…).  One thing is certain and that this is one of the most inspiring entrepreneurial stories because of the perceived ‘simplicity’ of the business.  Anyone could start a business picking up garbage, couldn’t they?  How is this any more revolutionary than the guy who picks the cans out of my recycling bin (without my permission please note) every Wednesday evening?  For the student studying business, this should be their first chapter example.  They should pose this question in bold italics at the top of the opening page.  Then, they should have Brian Scudamore come in and blow their minds open with what it was really like building a large company.  It would not be surprising if ninety percent of the students in that class were to drop out and change majors while the other 10% went on to build similarly inspiring companies.

Anyone considering any kind of business, should pay special heed to the following extraction from the article:

“When the time came to franchise, well-meaning friends and colleagues said junk removal could never be franchised.”

This is the first lesson learned in every business.  Avoid well-meaning friends and family at all costs.  Thankfully Mr. Scudamore was able to block out their noise.

Another important part of this story is how Scudamore was quoted as feeling like he was getting more out of building his business than from attending school.  Our current education system is very much like our well-meaning friends and family.  It tries to do the best it can but it’s built by people who are incubated and hatched in school where they where they set goals to eventually teach in them and ultimately retire from them.  They do their best to teach the stuff they should but they fail quite notably to teach finances and business – especially in the arena of creativity and boldness.  At what point were any of us encouraged to be different from each other?  There are countless stories of getting penalized for such behaviour, though.

Franchising, as many have learned from reading our articles, is a very different business model compared to the corporate structure.  The successful franchise (over the long term) is able to create legitimate win-win relationships.  In a successful franchise, the Franchisee feels content when their Franchisor is making money because they are making money too.  Although we have not even begun to investigate the satisfaction level of 1-800-Got-Junk? Franchisees, we would not be surprised if we discovered just such a synergy.

We look forward to hearing stories of successful franchising as 1-800-Got-Junk? grows.

 

The History of Coffee

The National Coffee Association (USA) (www.ncausa.org) published this rock-solid, everything-you-need-to-learn-about-coffee stuff.  Check it out here.

Important to note is that this website of theirs is an awesome wealth of information.

Don’t just be a Coffee Shop Franchisee – be an artisan and a master.  Show the world your value as you amp up your game because you’ll never know where it will take you.

Please contribute by sending us articles, links and anything else to help.