Chewy Junior, a cream puff franchise from Asia (do they come from anywhere else?) has just launched their first Canadian flagship location in Vancouver.
This light article at Wayne Out There sheds some light on the Chewy experience.
Part of the Chewy Junior story is founder Kevin Ong’s repeated failure in business. Failure in business will typically lead the casualty in one of two directions: a) towards eventual success if they recalibrate and don’t quit or b) towards a jaded life of anger towards the world that has wronged them (or so they believe). Based on our quick review, it looks like Chewy may be on the former, not the latter path.
There is no question that the Chewy Junior product offering is both unique in the market (there aren’t that many cream puff shops in your average block) but also further unique in that they offer a very high quality product with an amazing display. A quick look in the new flagship store display fridge and the customer will find it very difficult to resist taking a box home.
Wagers are already on as to whether or not such a concept will succeed, but before you wager, make sure you both see and eat one because from our first reports, experiencing is believing.
“…experiencing is believing.”